At ROZE Bio Health, we believe that true wellness begins with the choices we make every day—and that includes the way we care for our smiles. Our journey started with a simple yet bold ambition: to redefine oral care by crafting premium, non-toxic products that don’t compromise on efficacy or elegance.

Dr. David Roze and Dr. Agnes Roze, two visionary French dentists, brought their expertise and passion for holistic oral health to the UAE in the early 2000s. They quickly became trusted names in the community thanks to their biological approach to dentistry and their mission to educate on the vital link between the mouth and the rest of the body. But there was one area where they felt they were failing their patients. When asked, “What toothpaste should I use?” Their only options were to recommend commercial brands they did not fully endorse, or healthier alternatives that were either ineffective or not up to standard.

Dr. David and Dr. Agnes knew their patients deserved better.

The result? ROZE Bio Health—a luxurious suite of family-created oral care products, trusted by professionals and loved by those who seek a higher standard in holistic health. What sets us apart is our relentless pursuit of purity, performance, and transparency. We prioritize safety first, choosing micro-hydroxyapatite over nanoparticles — nano-hydroxyapatite being subject to European legislative debates about risks. This is to ensure your well-being without compromise. And we go further, boosting the concentration to 15% for proven efficacy, a level clinical studies show is essential for real results. We’re proud to be transparent and our commitment is boldly displayed on every label.

What defines us is our unwavering dedication to three core values we call “HER” — Human, Elegant, Remarkable.

• Human is our promise to honor the individual—creating safe, natural solutions that nurture every smile with care and compassion, from the youngest family members to the most discerning adults.
• Elegant reflects our belief that wellness should feel exquisite — infusing every creation with sophistication and eco-conscious design, turning routine into refinement.
• Remarkable is our pursuit of the exceptional — blending cutting-edge science with nature’s finest to deliver results that inspire confidence, every single day.

What sets us apart is our relentless pursuit of purity and performance. With 15% hydroxyapatite powered toothpastes in multiple flavours, 100% natural ingredients, and hypoallergenic formulations, we’ve created a line that’s as natural as it is powerful — safe for all ages and sophisticated enough for the sensitive. From our Premium Gift Sets to our Junior brushes for little smiles, ROZE Bio Health is more than a brand — it’s a movement toward a healthier, more natural and radiant you.

Born from a quest for excellence and rooted in clinically backed science, we’re proud to offer premium oral care that’s as unique as the smiles we serve. Welcome to ROZE Bio Health — where precision meets care, and every smile shines a little brighter.